Never really thought of Scion as a Hipster brand. I tend to either see teenagers or older people (over 50) driving them.
Just from my observations on the road and the meets I have attended but we could easily be talking about our MINIs here. Probably why BMW has been messing with our beloved Coupe, trying to fill that gap with Hipsters.
__________________ Officially diagnosed with FSI, "Factory Stock Intolerant"
Scion had the lowest average age of any car brand in the US. Thing is these people want the latest thing. Scion turned their models at the same rate Toyota did, which is too slow for the instant gratitude generation.
The car didn't have to be all new as we know new models just styled differently with more or different gadgets. They tried to achieve something like that with the dealer options to personalize the car.