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Unread 02-03-2016, 10:54 AM #1
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Another One Bites the Dust

Toyota killed the quirky Scion brand today.

It joins the list of car brands that have been killed off, or just plain died, in recent memory:

Plymouth
Oldsmobile
Saab
Eagle
Hummer
Pontiac
Mercury
Saturn
GEO
Fisker

I guess some of those are missed. Others? Not sure.
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Unread 02-03-2016, 10:58 AM #2
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Another One Bites the Dust
I miss Pontiac. And Olds.
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Unread 02-03-2016, 11:53 AM #3
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Another One Bites the Dust
The only one that makes me sad is SAAB. General Motors dealt the death-blow to a brand that just 20 years ago had the same kind of loyal following that Subaru has.
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Unread 02-03-2016, 12:14 PM #4
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Another One Bites the Dust
Sales figures from September, and a bit more background of what led up to this.

And the Second-fastest Growing Brand Is ... Scion?

I didn't know they were struggling, I see Scions everywhere around here...
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Unread 02-03-2016, 12:38 PM #5
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Another One Bites the Dust
I don't know if "killing" is the right way to describe what they're doing - rebranding might be more accurate. They're not going to stop making these models completely, and since they just completed their take over of Daihatsu they're not getting out of the really small car market either.

They'll all just be Toyotas from here on out.........

But true, another brand has left the (US) market.
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Unread 02-03-2016, 12:38 PM #6
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Apparently their effort to save the brand (in the states) with the FR-S failed. At least now a guy will be able to buy an FR-S with a Toyota brand on it and not a Scion brand.
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Unread 02-03-2016, 12:54 PM #7
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Quote:
Originally Posted by whaap View Post
Apparently their effort to save the brand (in the states) with the FR-S failed. At least now a guy will be able to buy an FR-S with a Toyota brand on it and not a Scion brand.
Toyota brand and turbo'd

I dig the FR-S's and BRZ's, but just too underpowered. They look cool for the most part, the rear seems unfinished.
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Unread 02-03-2016, 01:01 PM #8
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Another One Bites the Dust
It's because all of the Scion buyers (Hipsters) have moar spendable income and are attracted to the moar "Hipsterish" MINI and the direction the brand is moving towards....
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Unread 02-03-2016, 01:25 PM #9
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Quote:
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It's because all of the Scion buyers (Hipsters) have moar spendable income and are attracted to the moar "Hipsterish" MINI and the direction the brand is moving towards....

Never really thought of Scion as a Hipster brand. I tend to either see teenagers or older people (over 50) driving them. I actually think they will sell more by dropping the youthful image and focusing on their true target audience as shown in this picture of the Toyota booth from the 2014 NAIAS.

Click the image to open in full size.
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Unread 02-03-2016, 01:25 PM #10
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At least one of the current Scion models is actually a Mazda in disguise, so if that model is retained, there'll be new Mazdas for sale at Toyota dealers, wearing a Toyota badge. Not too different from the Subarus, Daihatsus, and Chevrolets that wore Toyota badges over the years.
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