I didn't know they were struggling, I see Scions everywhere around here...
I'm Paul, The car is The Phoenix--- THE 2006 GP Roadster GPR769
Sixteen-time Dragon Veteran with Switchback Sixth Sense
"Is there anything you can't do? You're like the Tony Stark of MINIs" - Zapski
I don't know if "killing" is the right way to describe what they're doing - rebranding might be more accurate. They're not going to stop making these models completely, and since they just completed their take over of Daihatsu they're not getting out of the really small car market either.
They'll all just be Toyotas from here on out.........
But true, another brand has left the (US) market.
2009 LB/LB Clubman S
1989 Cooper "Racing Green" 1275
1969 Jaguar XK-E Coupe
1994 SPi Project Mini
It's because all of the Scion buyers (Hipsters) have moar spendable income and are attracted to the moar "Hipsterish" MINI and the direction the brand is moving towards....
Never really thought of Scion as a Hipster brand. I tend to either see teenagers or older people (over 50) driving them. I actually think they will sell more by dropping the youthful image and focusing on their true target audience as shown in this picture of the Toyota booth from the 2014 NAIAS.
“I don’t understand bus lanes. Why do poor people have to get to places quicker than I do?” - Clarkson
At least one of the current Scion models is actually a Mazda in disguise, so if that model is retained, there'll be new Mazdas for sale at Toyota dealers, wearing a Toyota badge. Not too different from the Subarus, Daihatsus, and Chevrolets that wore Toyota badges over the years.
2002 MINI Cooper S
1988 Austin Mini
... professional sports is the opiate of the masses...