Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Continue reading...
MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Continue reading...
MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final, taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. Continue reading...
BMW of North America today reported Q3 2025 sales results for the BMW and MINI brands in the U.S. Continue reading...
MINI USA announces the official launch of the MINI ChargeForward program, a smart charging initiative designed to help customers earn financial incentives and reduce carbon emission with the optimizing of charging times. Continue reading...
MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall. Continue reading...
With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Continue reading...
On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Continue reading...
At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. Continue reading...
MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. Continue reading...
MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s. Continue reading...
Small cars have always been a tough sell in the United States, where they’re typically seen as bare-bones transportation for those on a limited budget rather than as a space-saving, fuel-efficient choice for those who simply prefer a smaller, lighter vehicle. Continue reading...
From the heart of New York City to the idyll of Long Island: the MINI Countryman S ALL4 (combined fuel consumption: 7.4 - 6.8l/100 km, combined CO2 emissions: 169 - 155 g/km according to WLTP) shows just how versatile driving pleasure can be. Continue reading...
MINI USA is celebrating the historic spirit of rebellion and independence this Fourth of July with a boldly colored display of Chili Red, Nanuq White and Blazing Blue MINI models. Continue reading...
BMW of North America today reported Q2 2025 sales results for the BMW and MINI brands in the U.S. Continue reading...