With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Continue reading...
On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Continue reading...
At the IAA Mobility in Munich from 9 to 14 September, MINI will transform the city into its own stage at two well-known locations: an impressive Open Space at Max-Joseph-Platz, and a central brand appearance in the MINI Pavillion at Lenbachplatz, presenting MINI’s brand DNA at the world's largest mobility event. Continue reading...
MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. Continue reading...
MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s. Continue reading...
Small cars have always been a tough sell in the United States, where they’re typically seen as bare-bones transportation for those on a limited budget rather than as a space-saving, fuel-efficient choice for those who simply prefer a smaller, lighter vehicle. Continue reading...
From the heart of New York City to the idyll of Long Island: the MINI Countryman S ALL4 (combined fuel consumption: 7.4 - 6.8l/100 km, combined CO2 emissions: 169 - 155 g/km according to WLTP) shows just how versatile driving pleasure can be. Continue reading...
MINI USA is celebrating the historic spirit of rebellion and independence this Fourth of July with a boldly colored display of Chili Red, Nanuq White and Blazing Blue MINI models. Continue reading...
BMW of North America today reported Q2 2025 sales results for the BMW and MINI brands in the U.S. Continue reading...
Sensational result for MINI John Cooper Works and Bulldog Racing at the 24 hours of Nürburgring: at the end of an exciting race weekend, the team achieved second place in the SP3T class - behind the BMW M2 Racing. Continue reading...
A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. Continue reading...
MINI USA presents its Model Year 2026 (MY 2026) vehicle lineup with updates and additions to trim packages, equipment and pricing. Continue reading...
MINI USA is diving into Miami Swim Week, celebrating the iconic brand spirit and the launch of its new models including the MINI Convertible. Continue reading...
BMW of North America today reported Q1 2025 sales results for the BMW and MINI brands in the U.S. Continue reading...