Recent Articles

  1. MINI ELECTRIC PACESETTER THE OFFICIAL FIA FORMULA E SAFETY CAR. TRACK DEBUT AT RACE...

    In the second stage of the Formula E championship, scheduled in Rome on the weekend of April 10 and 11, the MINI Electric Pacesetter, inspired by John Cooper Works, will officially appear on the track as the official Safety Car for the 2021 season.

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  2. MINI USA HIGHLIGHTS COUPLES WHO FOUND LOVE THROUGH MINI AS PART OF #MINILOVESTORIES INITIATIVE

    MINI USA is sharing the stories of five happy couples who met and fell in love thanks to their shared love for MINI. Last month, MINI USA kicked off the unique story-telling campaign on Valentine’s Day, putting out the call to the brand’s loyal owner community to share their love stories on social media using #MINILoveStories.

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  3. BMW of North America Reports Q1 2021 U.S. Sales Results.

    BMW of North America reported today sales results for Q1 2021 for the BMW and MINI brands in the U.S.*

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  4. MINI USA CONNECTS CUSTOMERS WITH LAUNCH OF NEW MINI APP.

    MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for their vehicles. The new MINI App features a new design along with an intuitive, simplified user experience, that offers updated features and information, including services for customers with electrified MINIs.

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  5. The MINI Electric Pacesetter inspired by JCW.

    The MINI Electric Pacesetter inspired by JCW is the new Safety Car for the ABB FIA Formula E World Championship race series. As such, it connects the brand’s electrified future with the rich racing history of John Cooper Works. The car was created out of the new MINI Cooper SE as part of an unprecedented collaboration between MINI Design, BMW Motorsport, the FIA and the Formula E.

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  6. MINI USA LOOKING FOR #MINILOVESTORIES WITHIN MINI OWNER COMMUNITY

    On the occasion of Valentine’s Day, MINI USA is calling on couples who met because of MINI to share their stories as part of the #MINILoveStories initiative. MINI USA, a brand known for bringing people together through its passionate owner community, is interested in collecting these stories to highlight the MINI spirit and community is all about love: love of driving, love of each other and love of the road.

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  7. MINI USA ANNOUNCES LAUNCH OF MINI COUNTRYMAN BOARDWALK EDITION, WITH U.S. CONTENT AND PRICING.

    MINI USA announced today the availability and U.S. pricing for the new 2022 MINI Countryman Boardwalk Edition. The latest MINI special edition offering comes well equipped and with aesthetically compelling contrasts and colors that speak to MINI enthusiasts who want to stand out and express themselves.

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  8. MINI John Cooper Works Team Takes Three Podiums at the First Race of the 2021 SRO TC...

    MINI USA and the MINI John Cooper Works Team once again displayed their dominance in the 2020 SRO TC America series by taking three podiums during the weekend racing at Sonoma Raceway in Sonoma, Calif.

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