It was the Toyota booth and I'm sure it was planned because it was one of the few that had seats at their rotating main display area.
Just from my observations on the road and the meets I have attended but we could easily be talking about our MINIs here. Probably why BMW has been messing with our beloved Coupe, trying to fill that gap with Hipsters.
Scion had the lowest average age of any car brand in the US. Thing is these people want the latest thing. Scion turned their models at the same rate Toyota did, which is too slow for the instant gratitude generation. The car didn't have to be all new as we know new models just styled differently with more or different gadgets. They tried to achieve something like that with the dealer options to personalize the car.
The only one I really liked was the original XB wagon.... I never drove one... I never sat in one... I just liked the small size and what appeared to be massive inside space...