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Unread 05-18-2017, 08:29 PM #1
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McLaren design boss Frank Stephenson rumored to rejoin Mini

http://www.motorauthority.com/news/1...to-rejoin-mini
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Unread 05-18-2017, 08:54 PM #2
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McLaren design boss Frank Stephenson rumored to rejoin Mini
Maybe he can make MINI's small and minimal again.
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Unread 05-19-2017, 10:20 AM #3
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McLaren design boss Frank Stephenson rumored to rejoin Mini
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Many he can make MINI's small and minimal again.
No doubt.....bring back the R56
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Unread 05-19-2017, 01:49 PM #4
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Quote:
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Quote:
Originally Posted by Dave.0 View Post
Maybe he can make MINI's small and minimal again.
No doubt.....bring back the R56
He doesn't like the R56. He thought MINI missed an opportunity to move the car in a new direction.
http://www.motoringfile.com/2013/12/...heyve-lost-it/

They’ve lost it. [When] they chose to change the design, [c. 2007] perhaps that would have been the best moment to break away and really innovate like the original Mini did. With all the new technology today, how would you reinterpret a small car with the technology that BMW’s capable of using for that type of car?

You can imagine a very small car like a Mini with the innovative packaging again, putting maximum amount of space around the very limited four occupants, for example, how to carry luggage and all that. So I was hoping for a breakthrough, creative look to the new Mini to the new, new [second-generation] Mini.
If he rejoins MINI, I would hope for a small city car like Rocketman, but I think he would be severely constrained with BMW's current approach that every car must be built on a shared platform.
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Unread 05-19-2017, 02:47 PM #5
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McLaren design boss Frank Stephenson rumored to rejoin Mini
I (like many others) also think they missed a good bet when they started upmarket and upsized everything.

But where I think they went wrong was in not keeping the small cars and adding the big ones under a different name, just like they did back when, leveraging the name further and keeping truer to the original.

IOW, they could have had Minis, MINIs and say, Maxxi's

I understand the fact that they needed bigger cars to compete in the US market - just look how well the original Countryman sold and the newer even bigger Clubman and Countryman are selling - but they took a wrong turn in their marketing, IMHO.
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Unread 05-21-2017, 05:36 PM #6
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McLaren design boss Frank Stephenson rumored to rejoin Mini
It's time to call them MAXI not mini. Find a truck designer.
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