MotoringFile BMW & MINIs iDrive Earns Highest Marks in Industry But Can't Touch the iPhone

Discussion in 'MINIs in Other Media' started by JoeClubman, Jul 2, 2014.

  1. JoeClubman

    JoeClubman New Member

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    According to German market research company GfK, BMW and MINI’s iDrive system is the industries best worldwide. The automaker scored highest for user experience with Audi and Mercedes in 2nd and 3rd place. However above all was customer experience associated with Apple’s iPhone. Here’s an excerpt: The overall user experience score for automakers’ human-machine interface […]

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  2. Dave.0

    Dave.0 Helix & RMW Powered
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    May 4, 2009
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    According to German market research company.....<< Well that's says all. :rolleyes:
     
  3. Z06_Pilot

    Z06_Pilot Well-Known Member
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    And it took how many years of customers complaining about how unintuitive and downright silly the operation of I-Drive was before finally listening and getting it right?(according to this source anyway). Well over a decade.

    Always been my problem with BMW and now PSBMW (Pint Size BMW, formerly known as a Mini). their engineers seem to develop their cars and it's accessories to satisfy their sense of accomplishment rather than what works on the road, in the real world (i.e., that multi-colored halo in the new PSBMW)
     
  4. Crashton

    Crashton Club Coordinator

    Jun 4, 2009
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    Simply brilliant!!! :Thumbsup: :yesnod:

    I really dislike the trend of cars becoming mobile cell phones with touch screen carp. With knobs once you build some muscle memory they become quite intuitive. Just reach over & give them a tweek without taking your eyes off the road. Building distracted driving into new cars is just plain stupid.
     

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