MotoringFile Businessweek: MINI Wins Big Over Smart

Discussion in 'MINIs in Other Media' started by Nathan, Feb 4, 2012.

  1. Nathan

    Nathan Founder

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    2011 was a banner year for BMW and MINI. MINI sales were up 22%, making for its strongest sales year ever. With sales, came profits. Smart on the other hand, not so much. Recently Businessweek did a comparison piece contrasting MINI’s success against the dismal, -$100M loser that is the Smart car. Even though the [...]

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