The MINI Clubman was launched in the US on February 16, 2008. *MINI USA’s marketing campaign for the launch, created by Butler, Shine, Stern & Partners (BSSP), introduced the terms “ZIGâ€, “ZAGâ€, and “ZUG†to represent the three MINI models at the time: ZIG. = MINI Hardtop ZAG. = MINI Convertible ZUG. = MINI Clubman […] More...