MINI created a billboard for a fictional surf brand named Malamalama, and placed it right next to an ad for the new Countryman. A surfer appears to be leaning over the edge to check out the new ride, which is sure to catch the attention of travelers passing by. From http://www.mymodernmet.com
Very cool. Is the MINI (shell) actually stuck on the side of the building, or is that a photo of a MINI? Difficult to tell. Clever ad though