There’s no nice way to put it. February was brutal to MINI USA. Sales dropped 24% compared to 2016. This is in a total...The post February Unkind to MINI USA Sales appeared first on MotoringFile. (visit MotoringFile for the full article) More...
Looks like the MINI marketing department was thrown under the bus because they couldn't sell the product that was being made... Two choices.... Find a new marketing department.... Or make a product that sells...
If only they still sold a Cooper (you know, what Mini/MINI WAS known for) that previous Gen owners would want to buy....
Seen first on M/A When I moved from my 06 MCS my plan was to buy an F56 Cooper. That is until I saw one & then drove one. That's how I ended up in my GTI. I'm not the only one, I know a few people who have taken the same path. I was pretty sad about what MINI had done, but I love the GTI. Maybe I should send a thank you note to MINI for showing me the way.
They could start by removing doors and making MINI "mini" again. Less BMW crap and more reliable, you know minimal. They need to get back to designing and building what people want, a normal economy car that was and is and still is icon. (Classics and now even the R53 are becoming icons) STOP listening to hipsters in scarfs at BMW's future marketing morons office that are trying, and failing, to predict what customers will want. They need to get back to the 1st gen roots before big brother BMW got involved in designing, making and trying to sell overpriced ugly little BMW's. Less BS in a MINI but still safe just like the originals. YES less is more and that's one reason the first gens were such a huge success. And for the love of GOD get rid or the big 4X4's or as BMW knows it $X$ big MINI SUV's. The new ClubVan is a failure and this shows BMW/ MINI have lost touch with it's buyers. AGAIN
Not just anyone, existing Cooper owners. After all, we're the ones that got them to where they are. If they want to keep all of the clientele that bought cars from 02'-13' they kind of have to. They'll have to do better than ol' fish face. I would be very happy if they just released a throw back R53 model. I'd trade Bitsy Mae in in a heart beat for a brand new RELIABLE R53. Same body style, just new engine and interior, you know, how Mini has done it since what, the late 50's?
I'd prefer a reliable engine, in which case, none of the previous engines will do. Rather they buy engines from Honda, preferably the one they've stuck in the new Type R. Power and reliability? What a concept. Or MINI joins forces with RMW and they all get strokers! I'll make a phone call... :cornut:
Hang on to your MINI's guys. BMW has stopped making them or at least what folks around here want. Seems that not many other's want what they are offering either. It isn't going to get better sorry to say. The good ship MINI is sinking. Man the life boats.
All they need to do is look at what happened to SAAB...and learn from their sordid experience. Any guesses as to when BMW will relieve itself of its MINI burden and sell the pieces to a willing far east entrepreneur?
How I want to drive through traffic if every car I saw was an F56, CountryFail or ClubVan. https://m.youtube.com/watch?feature=youtu.be&v=Yco1deXOzN8
My R53 motor is very reliable because it's a Dodge Neon block not a German / French effed up design. I would not want a 12,000 RPM rice burner under my hood.
I was thinking of SAAB too. But for me it was them going from affordable neat cars like the SAAB 96 to the 99 then 900 then 9000 all the while moving up scale to make more cash while alienating a lot of their past customers. What GM did was a darn shame for sure. Government Motors for the fail. :incazzato: MINI seems to be selling in Europe so maybe there is a enough of a market there for them. A Chinese company may buy them. They seem to be buying a lot. Tata is doing well with Jag & Land Rover that could be a fit.
Just to clarify, Tata is an Indian company and is India's largest conglomerate. In 2015-16, the revenue of Tata companies altogether is $103.51 billion
Nah, the way the section reads, if one is not familiar with the various nameplate ownership vagarities, it could be construed that Tata is Chinese.
Thread correction..... It is not Chinese. Made buy the folks who invented Tandoori Chicken. Tata everyone..... :smilewinkgrin: Hi Nathan, how you doing?