Say, back in my day MINI marketing wasn’t so bloody off the mark. *Wut? I’m now on Twitter (@NigelACooper), and the MINI USA execs I follow share endless streams about marketing strategies separated by the occasional post about motorcars. *MINI thinks it can market itself into demanding higher prices, higher sales, and higher profits. *And, […] More...
I find these GOM posts to be among the most entertaining and thought-provoking MINI-related reads available these days. Sure blows away the incessant fanboy fare over at MF...