For the third year running, MINI USA is providing MotoringFile with a long-term test car. Last year, it was a JCW Roadster soft top filled with premium touches. We’ll have our final thoughts for you on that car here very soon. Before the Roadster, we spent a year with a Cooper S Countryman ALL4 doing […] More...
Yet another free rental for the "un-Biased" reviews from Motoring file. What's next is MC2 going to get a free copy of MS Word with Spelling and Grammar check from MINI USA? :lol::lol::lol:
And mind you, it isn't just any "test car", but will be custom built to Gabe's specifications, with a budget limited only by the available options. Think he'll be invited again next year if he pans the car? But I've mentioned this before, when Gabe had his all expense paid trip to the F56 launch event in Puerto Rico (in the dead of winter, btw). For MINI, giving away these perks is a cheap expense and goes a long way. Compare with the cost to run a single ad in, say, Sports Illustrated: Sports Illustrated - Rate Card
"Help Design MotoringFile’s 2014 F56 MINI" That's 'design' as in choose colours and graphics, just in case you thought the word 'design' implied any technical content.