The ‘Stop the Violence’ advertising campaign by Brazilian agency Terremoto Propaganda aims to reduce the risk of accidents on the road. The visually grabbing print campaign shows a vehicle painted on the face of one person and the fist of another, drawing the comparison between what is widely known to be intentional violence, such as punching someone in the face, with what many incorrectly consider unintentional, like speeding or unsafe lane changes.
AT&T did a big ad campaign on texting and driving during the AT&T tournament at Pebble Beach a couple of weeks ago. The people that need to see it the most are of course not watching golf on the tube but are out texting and driving. Kinda hard to get a message across when the target audience is tuned out.
I think it's a great campaign. The photos are extremely well done & thought provoking. Hang up & drive the ******* car please. :incazzato: