Personally, I’m a big fan of creative philanthropy. Being charitable and generous is awesome, but doing so in an interesting way is even better. A great example is the recent partnership between MINI and the iconic band KISS. MINI created four unique, KISS-themed Countryman S four doors, each custom painted to match one of the [...] More...
I'm sure they expected to raise a lot more money than that. Maybe KISS and MINI don't go so well together?
Well 129,000 is a lot of money to most people and it is only a 26,000 car with some decals and signatures.
That would be true if it was just one car but that was the total raised from selling four cars with custom paint jobs.