I'm glad this has yet to catch on here in the US. One can sponsor a weather system, the program known as Adopt-a-Vertex allows for the naming of a either a High or Low pressure system moving across Europe. The funds go to support the activities of the Institute for Meteorology at the Free University in Berlin. A side note here... Not sure I'd want to wear the schools FU branded merchandise... Anyway, in support of the Roadster introduction MINI Germany's advertising agency, Sassenbach, sponsored the latest Low Pressure system, dubbing it Cooper. Turns out to one beast of the weather system. It has been brutal a cold weather front bringing freezing temperatures across Eastern and Central Europe, one which has resulted in dozens of deaths so far. Temperatures in some places plunging to minus 33 degrees Celsius. Numerous deaths have been reported in Ukraine and Poland, in addition to victims in Serbia and Bulgaria. The weather, which has blown eastwards from Siberia, where temperatures have sunk as low as minus 45 degrees Celsius, is expected to remain largely unchanged for the rest of the week. Can you say "Whoops" Full story at Marketing Mishap: European Cold Front 'Cooper' Sponsored by Mini - SPIEGEL ONLINE - News - International
Aww, they don't have actual "FU" tee shirts! Their shirts say "Free University" on them. Ida got one too! Dave
The Fiat 500 marketing folks are waiting their turn to name the next weather system and they are claiming theirs will even be worse, beating the Cooper by a huge margin....
I don't see the problem.....remember when Top Gear had the "Cool Wall"? Best cars were always in the "sub-zero" category. :biggrin5:
Unprecedented weather system = more hype by the major European media outlets than it's probably worth. Tons of brand name exposure. I say it's FTW.
If Fiat did sponsor a deadly European freezing weather system they would have to take J Lo to Cancun on a bright sunny day so that they could say that she enjoyed driving in the freezing Fiat front. The front would then stall out over Europe and never go where it was needed.