Every now and again a marketing department has a brainwave and does something different, something memorable. It tends to be a company with a bit of a spring in its step, a youthful image or a reputation for fun. MINI, for example, are keen on grabbing your attention by the lapels. Now, combine the MINI lust for life with the Dutch tendency for open-mindedness, freedom and pleasure, and you end up with something somewhat different to the norm. So, what on earth could be concealed in that little package to the top right of the flyer? Well, the Safety First script gives the game away, inasmuch as we’re not looking at razorblades, chewing gum, LSD pills or a freshly rolled doobie (this is Holland, remember). This here is a hermetically sealed, dated, batch numbered prophylactic sheath, given out freely to the general public. I guess the idea is that MINI buyers can enjoy laying down rubber even before they get behind the wheel.
I'm sure someone will complain it's offensive :incazzato: That's hilarious, but I don't how excited a guy would be to grab a "MINI" wrapper :lol:
Well with the "release" of the new F56 you want some kind protection so it does not spread like Herpes. Just saying....:devil::lol:
Mine has the fuel cap on the drivers side, and its not an R53. That drove me nuts with the rental VW I had while mine was in the shop. Damn fuel door was on the passenger side.
Compared to the R56 taking it in the boot ad, this is extremely mild. If they really wanted to do this right, they'd send out a few ribbed versions.