Daily Toggle MINI Officially Releases F54 Images, Brand Strategy Realignment

Discussion in 'MINIs in Other Media' started by JoeClubman, Jun 24, 2015.

  1. JoeClubman

    JoeClubman New Member

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    Following yesterday’s leak, MINI has released images and*details about the F54. Immediately after issuing a release of the images and details, a press release titled “The future belongs to MINI: BMW Group realigns MINI product and brand strategy” was issued. As*has been hinted in various interviews and releases over the past year or so, the […]

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  2. Dave.0

    Dave.0 Helix & RMW Powered
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    I see MINIdaves "Buzz" made the press release. :Thumbsup:
     
  3. Metalman

    Metalman Well-Known Member
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    Trying to visualize the difference in the logo...

    old....
    [​IMG]

    new...
    [​IMG]
     
  4. whaap

    whaap New Member

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    Thumbs down for me. Reminds me of the Ford Flex.
     
  5. Zillon

    Zillon Well-Known Member

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    Better than another SUV, to me.

    I will miss the old Clubman, though.
     
  6. cct1

    cct1 Well-Known Member
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    I really don't get it. MINI is going for a more modern, contemporary look for the car, and goes with a more retro look for the logo.

    If it ain't broke, don't fix it.
     
  7. Spa2k

    Spa2k Well-Known Member

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    Car sharing? Really? MINI: The Socialists' Dream. :nonod:
     
  8. N2MINI

    N2MINI MINI of the Month

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    With the Clubman now having 4 full size doors, what is the purpose of having the Countryman, Paceman, and Clubman all be basically the size. Might as well add AWD option to the Clubman as well.. They are setting atleast one of them up to fail..
     
  9. B.A.D.

    B.A.D. Club Coordinator

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    I think that it will be more interesting to see the sales numbers between the F56 4dr and the Clubman. We already know that the Paceman is going away and I'm sure the Countryman will become larger, so will likely be targeted for a slightly different audience.
     
  10. Metalman

    Metalman Well-Known Member
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    Just remember..... The more models there are, the more high priced JCW variants can be cranked out.....
     
  11. MCS02

    MCS02 Moderator
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    What happened to this company?

    [ame="https://www.youtube.com/watch?v=eYM6-RkHTCs"]https://www.youtube.com/watch?v=eYM6-RkHTCs[/ame]

    [ame="https://www.youtube.com/watch?v=yC38UhajloA"]https://www.youtube.com/watch?v=yC38UhajloA[/ame]

    I miss the old company. They know they are losing brand recognition. They should look back to 2000 to see what set them apart. When they acquired the brand there was lots of talk about staying true to the original Mini. That was the key. Typical corporate think, go with the flow don't be different. Well someone at BMW needs to grow a back bone and dare to be different.
     
  12. Metalman

    Metalman Well-Known Member
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    They want to move the up-market MINI even more up market.... When you do that you are selling to a completely different crowd... BMW did this years ago.... It's less about the "Bulldog stance"... It's less about "go kart" handling..... It's more about being connected, it's more about swirly lights on the dash.... It's more about content $$$'s per unit... They aren't selling to me anymore... Quirkiness is dead....
     
  13. Spa2k

    Spa2k Well-Known Member

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    The Countryman will be getting larger in its next iteration, and the Paceman will be gone. Then the MINI lineup will, uh, line up. :wink:
     
  14. MCS02

    MCS02 Moderator
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    Maybe a petition to bring back Jim McDowell and let him run it agin. I believe he got what Mini should be about.
     
  15. MrBlah

    MrBlah Member

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    mini wave used to exist, it's gone now
     
  16. Zillon

    Zillon Well-Known Member

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    But being different offends people, and we can't have that!
     
  17. WolfGTI

    WolfGTI Active Member

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    I kinda dig this new clubman...
     
  18. MCS02

    MCS02 Moderator
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    Thats ok we all have our quirks. :D
     
  19. Metalman

    Metalman Well-Known Member
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    Yeah...

    Now is like two MINI's approaching each other...

    Both watching the other for the beginning of a wave...

    Neither one making the move...

    Don't want to be the one to make the wave and get none in return...

    Both pass each other without the HI gesture... Total failure..

    Whew.... Glad I didn't wave... :(




    However... Last week I passed a cute blond in a MINI.... I threw her a wave..

    I got a smile and a wave back.... So the "wave" is not totally broke...:D
     
  20. Motoring Magic

    Motoring Magic New Member
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    Motoring Magic Owner, Ventura County's ONLY MINI s
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    It's no secret I despise the dash layout of the F series-the loss of the center speedo, the JOKE of a tachometer, the ridiculous fuel gauge all piss me off.

    THEN the unexcusable relocation of the window switches to the door-so we are now like every CHEVY built-piss me off so badly that I just spoke with my wallet-I LOVE MINI quirky and have built a life and business around it so obviously I should own one of the last of these to be built!
     

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