Daily Toggle MINI Releases First Ads from Defy Labels Series

Discussion in 'MINIs in Other Media' started by JoeClubman, Jan 18, 2016.

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  1. JoeClubman

    JoeClubman New Member

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    #1 JoeClubman, Jan 18, 2016
    Last edited by a moderator: Jan 18, 2016
    MINI released the first two commercials from their Defy Labels series. The ads were produced by Butler, Shine, Stern & Partners and can be seen at miniusa.com/defylabels. In the first ad, Abby Wambach discusses the labels she’s been given and how she defies them. Serena Williams talks about the source of her confidence. “Getting past […]

    [ame="https://www.youtube.com/watch?v=cUruHNA-25w"]MINI USA | Abby Wambach | #DefyLabels - YouTube[/ame]

    [ame="https://www.youtube.com/watch?v=cFehPW7LaNQ"]MINI USA | Serena Williams | #DefyLabels - YouTube[/ame]

    More...
     
  2. Metalman

    Metalman Well-Known Member
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    #2 Metalman, Jan 18, 2016
    I'ma waitin for David.0's "Defy Labels" youtube vid...

    Can't wait....:D
     
  3. MCS02

    MCS02 Moderator
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    #3 MCS02, Jan 18, 2016
    I have a label!..................LAME!!!!!!!!!!!!!!!!!!!!!!!!!

    I am so sick of companies jumping on the activism band wagon. Enough already I am sick of it. I really like in the second one where she says Mini is trying to be different, BS!!
    they were different now they are trying to please everyone. Now the they are going to blow this "I care" BS up my rear to make me buy a car from them, wont happen!!!!

    I am sorry but why buy a Mini JCW when I can buy a Focus RS that will smoke the JCW all day long.

    Sorry Mini you lost me. Motor ON!


    Your turn Dave.0
     
  4. BlimeyCabrio

    BlimeyCabrio Oscar Goldman of MINIs
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    #4 BlimeyCabrio, Jan 18, 2016
    I asked about starring in one. But MINI said I was a "modder" and that I was a bad influence on the sheeple they were targeting with the campaign. No labels my azz.
     
  5. Crashton

    Crashton Club Coordinator

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    #5 Crashton, Jan 18, 2016
    LAME2_zps53f89075.jpg :ihih:
     
  6. Firebro17

    Firebro17 Dazed, but not Confused
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    #6 Firebro17, Jan 18, 2016
    Last edited: Jan 19, 2016
    Labels... What'a pile'a smok'n stool. Never seen either one of them with their MINI. My "label" for the both of 'em..... Posers.
     
  7. Dave.0

    Dave.0 Helix & RMW Powered
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    #7 Dave.0, Jan 18, 2016
    This sums up my feelings on the new MINI adds.

    Enjoy


    [​IMG]
     
  8. Nathan

    Nathan Founder

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    #8 Nathan, Jan 26, 2016
    More

    [ame="https://www.youtube.com/watch?v=0KCv_tMNedE"]MINI USA | Randy Johnson | #DefyLabels - YouTube[/ame]

    [ame="https://www.youtube.com/watch?v=btEPkTGIDYc"]MINI USA | Tony Hawk | #DefyLabels - YouTube[/ame]

    [ame="https://www.youtube.com/watch?v=ReO-p_e5UX8"]MINI USA | T-Pain | #DefyLabels - YouTube[/ame]

    [ame="https://www.youtube.com/watch?v=NNdvwzUCD8M"]MINI USA | Harvey Keitel | #DefyLabels - YouTube[/ame]

    [ame="https://www.youtube.com/watch?v=IlM2nPNabBw"]MINI USA | Race Car Driver | #DefyLabels - YouTube[/ame]

    [ame="https://www.youtube.com/watch?v=xHiOS8l1aFM"]MINI USA | Tough Guy | #DefyLabels - YouTube[/ame]
     

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