MINI Reports Best Ever Sales for 1st 1/2 of 2011

Discussion in 'MINI News and Articles' started by Nathan, Jul 1, 2011.

  1. Nathan

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    #1 Nathan, Jul 1, 2011
    Last edited: Jul 2, 2011
    MINI USA reported sales of 5,228 automobiles in June, a new record for the month. The June 2011 sales are an increase of 26% over the 4,149 sold in June, 2010.

    “Fuel prices have moderated in the last month or so but we are still seeing an increase in MINI sales” said Jim McDowell, Vice President MINI USA. “It’s not just the new Countryman that’s popular but the entry hardtop as well, telling me that more Americans are embracing small cars as a rational choice.”

    Year-to-date, MINI sales in the U.S. are up 42.3% on volume of 29,816 compared to 20,953 in the first six months of 2010. The January to June numbers are the highest achieved in that six month period since MINI was launched in the U.S. in 2002.

    Table: Sales BMW of North America, LLC, June 2011
    June 2011 June 2010 % YTD 2011 YTD 2010 %
    BMW Brand 21,637 19,182 12.8 113,705 100,632 13.0
    BMW Passenger Cars 15,474 14,490 6.8 82,338 78,423 5.0
    BMW Light Trucks (SAVs) 6,163 4,692 31.4 31,367 22,209 41.2
    MINI brand 5,228 4,149 26.0 29,816 20,953 42.3
    TOTAL Group 26,865 23,331 15.1 143,521 121,585 18.0


    Look for a breakdown of MINI sales by vehicle later once BMW releases that info.
     

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