Mini News MINI Sales down 3.4% for May 2013, Down 1.1% for year over 2012

Discussion in 'MINI News and Articles' started by Nathan, Jun 3, 2013.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
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    MINI Brand Sales

    MINI USA reported sales of 5,944 automobiles in May, a decrease of 3.4 percent from the 6,153 sold in the same month a year ago.

    Year-to-date, MINI sales in the U.S. are down 1.1 percent on volume of 25,785 compared to 26,064 in the first five months of 2012.

    MINI Pre-Owned Vehicles

    In May, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 18.8 percent to 1,964 automobiles from the 1,653 sold in May, 2012.

    January through May, MINI used vehicle sales are up 19.0 percent on volume of 8,447 compared to 7,096 in the same period of 2012.
     
  2. JECO

    JECO Active Member

    Apr 22, 2012
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    I hope you all noticed the irresistible Roadster sales. And I still have not seen another on the road besides by own.
     
  3. SooperCooperInfo

    May 31, 2009
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    Rode in a friend's Roadster yesterday and was impressed.
     
  4. Gil-galad

    Gil-galad Club Coordinator

    May 19, 2009
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    :Thumbsup: ...301 for the month nationwide isn't exactly flooding the market but it's still a steady stream, and I like the fact that the R59 is still relatively rare. Makes it that much more of a head-turner. Note that it's the only model among all those available a year ago that enjoyed a positive percentage change.

    More than twice as many Roadsters sold than the brand spankin' new Paceman? :eek6: Maybe the number doesn't reflect factory orders. If it does, it's falling flat on its face.
     
  5. MiniSuperDuke

    MiniSuperDuke New Member

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    Mini does a remarkably piss-poor job of marketing. Always say I would have had one years ago if someone let me in on the secret of how fun they were. I have not ridden in one of the new models however I did ride in a fiat...tboroughly unimpressed with the car but fiat is selling them like hotcakes!
     
  6. MrCooperS

    MrCooperS New Member

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    Explain this piss-poor job of marketing you are referring to...
     
  7. rkw

    rkw Well-Known Member

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