MINI USA reported the best July ever with sales of 5,855 automobiles, an increase of 24.3 percent from the 4,711 sold in July 2011. Year-to-date, MINI sales in the U.S. are up 9.8 percent on volume of 37,914 compared to 34,527 in the first seven months of 2011.
According to the last White Roof Radio where they did discuss Roadster sales it comes down to the fact that people tend to order these. Being so, dealers have one hand for the most part so the walk in I'll take that sale doesn't happen. It is a niche car in a niche market...low volume is expected.