MotoringFile MINI to Make the JCW GP a Full Sub-Brand

Discussion in 'MINIs in Other Media' started by Nathan, Apr 20, 2012.

  1. Nathan

    Nathan Founder

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    What if there were something beyond a JCW that came straight from MINI? What if there were a MINI engineered from the beginning to be faster, more extreme and look completely unique from all other MINIs? Then, what if MINI did this with not just one model, but with most of their lineup, one by one, until it became something of its own? Something like JCW but even more special and more rare. Sounds like the JCW GP, doesn’t it? But what about a whole lineup of GPs?

    It could be coming sooner than you think. Our sources are indicating that MINI didn’t just approve one new GP, but two. One hardtop. One Coupe. The hardtop-based version will debut at MINI United this May. The Coupe-based GP will follow later in the year. Two GPs is big news, but the real story is that MINI won’t just be creating a GP (or two) every six years. Instead, we believe this signals a major change in how MINI will use the GP name. If our suspicions are correct, we expect MINI will turn the JCW GP into it’s own sub-brand that will be offered much more regularly, and for a wider range of models within the MINI lineup.

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