While at MINI headquarters today we learned that MINI will be launching a new initiative called MINI Yours. The idea behind Yours is to take factory options and dealer accessories to the next level and allow for an entirely new range of customization. Think of this as BMW Individual for MINI but with a lot less black and silver. In fact we’ve already seen MINI Yours’ first product in the MINI Hampton. The Hampton was developed under the new initiative and will launch this March in most markets. The idea was born out of the success of the Camden and Mayfair models. MINI wanted to find a way to create a platform for more expression that could offer both special editions like the Camden or Mayfair while also offering bespoke design and unique options. The full list of options and costs is not available yet but we’re told it will be launching very soon worldwide. So how far can we go with these options? I was told crocodile seats are probably out but that MINI expects to surprise us with the breath of tailoring each model will have at their disposal. And don’t be surprised to see MINI Yours kick-off with an even more ‘bespoke’ bang very soon
wonder if they'll leave it wide-open or impose some semblance of good taste, ala Ferrari In other news, I stayed in a hotel next door to BMW Individual in Garching bei München two years back. That place is flippin huge :lol:
MINI expects to surprise us with the breath of tailoring each model will have at their disposal. You suppose they meant the "breadth" of the tailoring ? I just hate to see incorrect grammar, word usage and punctuation in a so called professional media. I have a similar problem with my local newspaper when I read about failing "breaks" on a truck and so on..... Now back to your regularly scheduled thread.....
Hah, that reminds me... I have a 90 ton break press in the shop. A big centrifugal flywheel on one end controlled by a band brake, I had to rebuild. So yeah, I had a bad brake on my break.
Would someone explain how this is different than the current state, other than just having more options? Do we really need "MINI Yours" when saying "a bunch more options you can pay for" would be just as, if not more, accurate