Woodcliff Lake, New Jersey*– In June, MINI announced their new branding strategy*with a*new logo, new typography, and a new tone, based on the principles of clarity and authenticity. *This includes the change from black to white as David Duncan, Vice President MINI of the Americas, recently stated in Automotive News, “We have to evolve and […] More...
I just wrote Dave Duncan an email. He won't respond.....Jim McDowell would have. To me, car design, model line-up and target customer aside, this financial demand on the dealers and culture change to the employees is a formal slap in the face and should be dealt with legally by the dealer organization.
Is this not just a joke? I mean, an actual joke, an attempt at humor. Read the whole thing and tell me Vinnie and Captain Willie aren't fictitious. Bottom of the 'article': All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
Oh well, he now knows how I feel if he ever thinks about changing dealership colors and making them wear ties. I need to cut back on the caffeine.
