There have been plenty of conversations on MF and elsewhere recently around MINIUSA’s sales seemingly stagnating. And for 2016 the number are more than...The post Opinion: Can MINI Grow its Sales in the US? appeared first on MotoringFile. (visit MotoringFile for the full article) More...
Well now.... The automotive press doesn't purchase MINI's do they? The automotive press gets to go to Portugal to fawn over the new models and eat shrimp on the beach... Soooo I guess the automotive press gives praise that's self supporting..... Eh? Joe & Sally "normal" buys MINI's..... Maybe? Or maybe not.... Depends on if the MINI pull their heart strings....
It's very easy, just make MINamal cars that don't cost 30-50 grand for a MINI. Note make them small like the name says MINI. No more Effing SUV's, leave that stuff to the BMW side as they do a much better job just look at the X1. KISS applies here since MINI has lost it's way. ( Keep It Simple Stupid)
If MINI would do a buy one get one they might move a few of them & open up a little parking space at dealers for the boat loads of MINI's that continue flooding the dealers.
I don't see the need to exponentially grow the number of MINI sales. Just focus on staying steady and not ****ing up the product, or the marketing, or the brand.
Perform a ceremonial burning of the JD Powers surveys. Dare to be different, because that's how you set your brand apart from the others. Let BMW sell cars that appeal to the masses, and let MINI return to its quirky, small, sporty roots and recapture the hearts of the rebel enthusiasts who want to stand out from the crowd.
