Sebastian Mackensen, current Senior Vice President of MINI, has been appointed to become the head of the MINI brand. From the BMW Group press release: From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales. Before […] More...
Might be buying that Land Rover next! If they have a sales guy as head, it remains to be seen if he is an enthusiast. Sounds like a climber to me!
:frown2: looks way too much like a guy searching for something other than a great car design... Isn't there anyone from the Issigonis family available to take on the task?
Sir Alec is rolling over in his grave knowing what are being sold as Mini's now. I on the other hand am over joyed at the direction BMW is going with the brand. Moar I say much moar. A cynic would say someone should snatch this new guy & stage an intervention. :devil:
Wait a minute guys. Mini is a word right out of Great Britain. MINI came out of Germany. Has it occurred that there's a possibility that MINI could mean something entirely different in German or could even be an acronym for something heinous?
He looks like a Postal worker fully loaded ready to go into the office and drop all his co-workers. Or with that half grin he just took to many Viagra with ExtenZe. :lol: