MotoringFile The Future of the MINI Convertible

Discussion in 'MINIs in Other Media' started by Nathan, Sep 7, 2011.

  1. Nathan

    Nathan Founder

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    #1 Nathan, Sep 7, 2011
    Last edited: Sep 7, 2011
    The current MINI convertible was introduced in early 2009 just after the Clubman. Immediately it was a sales success quickly surpassing the R52 1st generation convertible in both favorable reviews and sales. However as it customary with cars that have limited functionality (ie toys for many people) sales have dropped off dramatically as the years have passed by. In fact for 2011, the R57 MINI convertible is down over 25% as compared to 2010.

    To make matters worse for the R57 MINI will be bringing to market the new Roadster. A sleeker and sportier looking iteration of the convertible, the R59 Roadster is destined to steal even more sales away from the R57. So case closed right? MINI will just end R57 production surely? [...]

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