On*February 17, 2007*, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners (BSSP). *The campaign centered on Web episodes of a series starring Jim Turtledove as “Hammer†and a 2007 MINI Cooper S as “Coopâ€. *Hammer and Coop and its “stars” were treated as a real television/movie series […] More...