BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services. [ame=http://www.youtube.com/watch?v=K-4THnOdk3I]BMW i. Born Electric. The BMW i3 Concept & BMW i8 Concept‏ - YouTube[/ame]