MotoringFile Video: MINI Canada Creates Huge Virtual Vending Machine

Discussion in 'MINIs in Other Media' started by Nathan, Dec 13, 2010.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,052
    113
    Writer
    Short North
    Ratings:
    +10,069 / 0 / -0
    #1 Nathan, Dec 13, 2010
    Last edited: Dec 13, 2010
    [ame]http://www.youtube.com/watch?v=YY-3rjqx4Js[/ame]

    Here’s the latest bit of advertising fun from MINI Canada. This interactive outdoor projection greeted fans as they exited what appears to be a Toronto Leafs game at the Air Canada Centre. More than just a billboard of projected light, if passers by text the number of a MINI in the virtual vending machine, the installation responds to their choice with a customized animation. Pretty clever.
     
  2. Johngo

    Johngo New Member
    Supporting Member

    May 18, 2010
    1,671
    200
    0
    Art Director
    Sugar Hill, GA
    Ratings:
    +200 / 0 / -0
    That is very cool. Wish the MINI clothing reflected that kind of clever coolness...
     
  3. Mr. Jim

    Mr. Jim Mudshark
    Lifetime Supporter

    May 22, 2010
    3,390
    1,213
    113
    North Carolina
    Ratings:
    +1,221 / 0 / -0
    +1
     

Share This Page