Despite lagging sales in the US, worldwide MINI sales are on a record pace. *MINI had its best ever May sales last month. From the BMW Group press release: MINI sales also grew in May with a total of 29,864 vehicles delivered worldwide, an increase of 3.6% on the same month last year. Year-to-date, MINI […] More...
All quiet when sales are up... can't whine about the new models So worldwide sales have been consistently good month after month -- so good in fact that it more than makes up for the decline in the US. What makes the US market so different from everywhere else?
Well....all the extra cars they can't deliver to US customers have to go somewhere!! Production is kinda inflexible.....so they ship them to other markets.....I bet other places where they have been lacking supply for years, customers are thrilled they can get a car fast!! My question is, what happens when that pent up demand is taken care of???? Do they keep selling them by the boatload (Litterly) or we see demand slack world-wide and we see it happens to be the wrong car at the wrong time, or do they keep selling, and we see it was just the wrong cars and advertising campaign for the US?