The culmination of 50+ hours market research interviews packed into a 2 minute Trailer that loosely defines what the Mini enthusiast looks for in life and transportation. At least, what the Market Research client says. [ame=http://vimeo.com/11391852]Mini-Cooper Trailer on Vimeo[/ame]
doesn't appear to be a very disperse group of people in the clip....i'd say they were all New York Yuppies... and I somewhat fit that mold even though I live in GA. Most of the Mini enthusiasts I meet are so different... I think the research missed the proverbial boat on covering the diversity of owners.
"I don't like to over-do things. I like it clean..." I wish this rang more true in the mini community :lol:
Way too yuppie, trendy, preppie, etc. Those people don't look anything like the Vikings in the beach commercial
Thanks Nathan for BOTH posts. While watching the video;I was thinking NAWH.............NAWH........ These aren't a Proper cross section of MINI enthusiasts.No whitehairs(like me),No southern/midwestern/new england/speech accents.No pictures of people actually working on their MINIs.No one arguing as to: JCW being better than aftermarket or vice versa.These people were making a video that MINI would like as opposed to what we hugely diverse group are really like. Mini want's proof that we are only young upwardly mobile clean cut generic condominium dwellers who's opinion is exactly the same as everyone else's.:cornut:Again Thanks Nathan Jason