A rocking MINI by DSQUARED² for the 2011 Life Ball.

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  1. Nathan

    Nathan Founder

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    03.05.2011 | Press Release

    Munich/Vienna. Dean and Dan Caten, better known as the designer duo DSQUARED², yesterday presented the initial sketches of the MINI they have designed exclusively for the 2011 Life Ball. Three weeks before the grand unveiling of this one-off model on 21 May, the Canadian twins are granting a first preview of what this absolute MINI must-have for men will look like. Since 2001, a MINI created by world-renowned designers has been a pivotal element of the Life Ball. This year, carmaker MINI is supporting Europe’s biggest AIDS charity event for the 11th time. Each year a legendary one-off MINI is produced for the Life Ball, the proceeds of which go to projects combating HIV/AIDS.

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    Dean and Dan have been dedicated fans of the MINI brand for some time. In April 2010 – freely based on the motto “Time to pack my… MINI Countryman†– they kitted out the latest MINI model with their selection of essential travel accoutrements for the perfect get-away. The brothers have long cherished a desire to design a MINI Cooper S in their very own style. Dean and Dan are thrilled with the assignment: “If we were a car, it would be rugged and robust. Our MINI ‘Red Mudder’ is an accurate reflection of that. With the maple leaf on both doors and the DSQUARED² logo on the front shield and wheels, this is unmistakably our style.†In recent years, designers such as Agent Provocateur, Donatella Versace, Diesel, Missoni and Gianfranco Ferré have stepped up to the drawing board and designed a MINI for the Life Ball. The 19th Life Ball will be held in Vienna on 21 May and, as ever, will draw in celebrities from around the globe.

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    The social commitment of the BMW Group.
    Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield. The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand or China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.
     

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