Most liked posts in thread: Another One Bites the Dust

Sales figures from September, and a bit more background of what led up to this.

And the Second-fastest Growing Brand Is ... Scion?

I didn't know they were struggling, I see Scions everywhere around here...

 

The only one that makes me sad is SAAB. General Motors dealt the death-blow to a brand that just 20 years ago had the same kind of loyal following that Subaru has.

 

Yes, the old SAABs were great. GM gradually drove the elimination of the unique and sometimes quirky features of SAAB's design that were actually items of endearment to their owners, as it made their cars stand out from the commonplace automobiles designed to appeal to the masses. As the car became more mainstream and more in line with "committee" expectations, the once formidable SAAB brand identity gradually dissolved.

Sound familiar?

 

Apparently their effort to save the brand (in the states) with the FR-S failed. At least now a guy will be able to buy an FR-S with a Toyota brand on it and not a Scion brand.

 

It's because all of the Scion buyers (Hipsters) have moar spendable income and are attracted to the moar "Hipsterish" MINI and the direction the brand is moving towards....:idea:

 

Never really thought of Scion as a Hipster brand. I tend to either see teenagers or older people (over 50) driving them. I actually think they will sell more by dropping the youthful image and focusing on their true target audience as shown in this picture of the Toyota booth from the 2014 NAIAS.

 

Jeff you now have a valuable collectors car for next years Barret Jack$on auction.

 

Those are just old people taking a breather at the Scion booth because they have comfy cushions....Just resting their tired dogs because their bunions are screaming at them...

 

So the audience was being enthralled by the new Toyota Beige color for 2016?

 

Toyota brand and turbo'd

I dig the FR-S's and BRZ's, but just too underpowered. They look cool for the most part, the rear seems unfinished.

 

I think Toyota might have finally figured out the only way to move someone from a Scion to a Toyota down the road is to start them off in a Toyota. Do you really think any of the young people driving all the TC's and FR-S's have any idea that it has a connection with Toyota. The only reason we know is we're car people and most people on the road aren't. They don't read car magazines and are definitely not on a car forum of any sort..

 

They just need to rebrand the Scions "Prius Sport"

Done

 

Hey now! I've been driving a toaster for some time now and I don't have fuzzy cats in sweaters.


But just like MINI they didn't understand their customers. We were moving down from a mini van when the kids got older and wanted better mpg. The xb worked great and can haul tons of stuff.

Many of the scions went to grow ups instead of kids. Just like MINI sales.

Mechanically it has been very reliable and needs almost no hand holding.

 

Just from my observations on the road and the meets I have attended but we could easily be talking about our MINIs here. Probably why BMW has been messing with our beloved Coupe, trying to fill that gap with Hipsters.

 

The only one I really liked was the original XB wagon....

I never drove one... I never sat in one... I just liked the small size and what appeared to be massive inside space...

 

I looked at a XB-Toaster when they first came out. Kicked tires & drove it too. Wasn't for me.

 

I miss Pontiac. And Olds.

 

I don't know if "killing" is the right way to describe what they're doing - rebranding might be more accurate. They're not going to stop making these models completely, and since they just completed their take over of Daihatsu they're not getting out of the really small car market either.

They'll all just be Toyotas from here on out.........

But true, another brand has left the (US) market.