Mmmm interesting. I read Toyota started the Scion brand because they were horrified to find out old folks drive Toyota's! Just Badge engineering at its best....reminds me of British Leyland, Rover etc
Good point. Sometimes it is difficult to remember and recognize that many, no most, people can't tell one model car from another, and are basically totally clueless automotive-wise.
I used to feel vastly superior to those people and their vast automotive ignorance. Then.. my brother (who, back in the 90s thought newly-launched Lexus must be a sub-brand of Mercedes since the models looked just like a Mercedes ones) kindly pointed out that I know absolutely nothing about boats. Zero. Nothing about hull designs, company history, who manufactures pleasure craft, what the advantages and disadvantages are of different brands and models and power units. :frown5:
That realization took me down a couple of notches.
Who exactly goes to auto shows anyway? Mostly those sitting above.
Absent of the New York Auto Show where there is a larger portion of young attendees. Who, by the way, don't take photos of the interesting cars on display there -- they instead take photos of themselves standing next to and sitting in the cars on display there.
Scion had the lowest average age of any car brand in the US. Thing is these people want the latest thing. Scion turned their models at the same rate Toyota did, which is too slow for the instant gratitude generation.
The car didn't have to be all new as we know new models just styled differently with more or different gadgets. They tried to achieve something like that with the dealer options to personalize the car.
