You mean more German and less quirkey?
Less the philosophy of make a good product and the profits will follow and more "customers are like lemmings....milk them" like a bad Dilbert clip from the Sunday comics?
First the quirkyness of the cars went away....looks like the same may happen with the brand in general....
Shame...
When I ordered in 2004 you had too seek out mini info...
Result was buyers were passionate, and it made the mini seem special... Undiscovered, like a seacret pleasure....
Now my daily paper is filled with advertising for mini, its on the radio, even an occasional billboard......just seems so in my face...feels less special...and the few unique advertising and mini events that were still quirky...I fear will be gone cause their impacts on profitbilty is not easily measured....
I really wanted to want the new 5 door as the next family car....
But the mystique of the brand might be waning...in my mind at least...
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