[ame=http://www.youtube.com/watch?v=B8ofWFx525s]YouTube - Eli Pariser: Beware online "filter bubbles"[/ame] As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.
I wholeheartedly agree, just let me stumble about, I'll find what I need. It bug's me to no end that I do a google search and Yahoo returns my search results. There are other search engines out there. Startpage Web Search for one, will do a proxy server search if you like and they keep no records, here is a very interesting site is Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO)Â - Search Engine Watch (#SEW).
This has negative and positive connotations. Positive: iTunes must have a monster algorythm to make the kind of suggestions it does. It has sent me to some classic old stuff I'd completely forgotten about.