Bigger ugly cars do not sell. Small, minimalistic cars do. Remember 2005 06 ?
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Dave.0 Helix & RMW PoweredLifetime Supporter
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MF, on the other hand, is a constant and obvious whore to MINI USA.-
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Oh - didn't realize that. Thought 1st gen was pretty much whatever you wanted. While I understand the bundles from a production effecienty standpoint, with modern assembly lines, I would think you could make it a menu and if folks wanted to do "whatever" they could. Good to know.
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Well considering sales last year were among MINI USA's worst sales years, it won't take much to beat the numbers. It is good to see the brand selling better long enough for us to see what the 4th gen will look like.
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I think for the year MINI is up.. but would have to go back and look at January and February.. will clean this article up and get most of the information in later.. the table in it takes a little work to move over. Maybe even do a tally.. does anyone have the historical sales numbers from the Gen 1 - today. Would be interesting to see the trend line.
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One thing I'm not a huge fan of is the bundles they are getting ready to do. Basically americanize it. It will be "packages" with options... one of the unique things about MINI was you could order yours custom pretty easy. I understand from a production / efficiency standpoint why they would do this. Hopefully the packages have a lot of options.
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Dave.0 Helix & RMW PoweredLifetime Supporter
First gen sales were very high because the dealerships had no stock. Most cars sold were ordered by the buyer and we waited 3-4 months.
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Dave.0 Helix & RMW PoweredLifetime Supporter
MINI has always had bundles even with the first gens. You could not get a sunroof without adding this package or that package. We only had 4 packages to choose from.