I've seen this flying around the media for a while now, first in a Radio Advertising based forum and now on the site Black Voices. The encompasses most of the story... OK, first I admit, I am a white male so my perspective may be a bit skewed. However, BMW / MINI or any other advertiser are not forced to market their products in every demographic. If they feel that the product will not be well received by the demographic served but the radio station why must they advertise there? Does this mean that those that serve the Urban Market must also now advertise on radio stations out of their demographics? To be a bit gross and stereotypical here...am I going to start hearing that Colt 45 40's is now an NPR sponsor. What I think we are seeing here is a way for Jessie Jackson to bribe companies that market to a different demographic to pony and pay Jessie. Your thoughts?