BMW Outlines MINI’s Future Product Guidelines

Discussion in 'Future MINIs' started by Nathan, Jun 14, 2010.

  1. Nathan

    Nathan Founder

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    BMW Design Chief Adrian van Hooydonk chatted with the UK automotive magazine Autocar recently about the MINI brand and recent MINI design strategy. The strategy was created as a series of guidelines for the future of the brand and its products. The key take aways? MINI will stay premium, handle well, use clever engineering and [...] [​IMG]
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