Mini News BMW Shuffles the Board : MINI gets a New Chief

Discussion in 'MINI News and Articles' started by Nathan, Mar 9, 2012.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    Short North
    +10,050 / 0 / -0
    BMW often reshuffles the board members around to new positions. The latest changes removes Dr Ian Robertson from running MINI to now head of sales and marketing for the BMW brand along with the BMW M and BMW i sub-brands.

    Harald Krueger, who is currently the board member for Human Resources, will continue in his role as labor relations director until June 30. In addition, he will head a newly-formed unit with responsibility for the MINI and Rolls-Royce brands together with BMW's Motorcycle unit. This will will involve overseeing the product lines and organizing marketing and sales for each area.

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