Car & Driver Interview MINI Head Kay Segler

Discussion in 'MINIs in Other Media' started by Nathan, Apr 20, 2012.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
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    Interview: Mini Chief Discusses Diesels for U.S., Dual-Clutch Boxes, Stillborn Rocketman, and More

    by JENS MEINERS on APRIL 20, 2012

    We recently sat down with the man in charge of Mini, Kay Segler, and he shed some light on the possibility of diesels infiltrating Mini’s U.S. lineup, made a case for adopting a dual-clutch automatic, and discussed the brand’s future in rallying. Oh, and some other interesting stuff, too.

    C/D: What are your plans for the U.S.?

    KS: We are experiencing strong growth, ahead in fact of our global growth. America continues to be our strongest market and the distance to other markets will grow, not least because of the Countryman. We reached a wide new customer base with that vehicle. The expansion of the John Cooper Works sub-brand also fits this market very well. And we are also expanding our dealer base.

    Read full Interview on the C&D Site: Interview: Mini Chief Discusses Diesels for U.S., Dual-Clutch Boxes, Stillborn Rocketman, and More
     
  2. EVWO

    EVWO New Member

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    Very interesting I must say.
     
  3. minimark

    minimark Well-Known Member

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    .....guess we now know for sure that a WRC Championship is NOT in their sights.....sad really.

    Minis for Moms.....:rolleyes:
     

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