ahhh!! you beat me to the punch. I work in Concourse! Saw that too. Have pictures but they look just like yours!! way to go Mini.
Cheapest, yet most effective ad campaign possible... I think only Star Wars, the prequels managed to get this kind of coverage for less money. Awesome.
I'm across the street in Palisades. They were up there most of the morning and then again at lunch. I'd guess they were making it an all day even but I was gone before rush hour. Definitely had a lot of people asking questions...
That's an awesome MINI. Here's the Signal Green MINI Cooper "RS": Anyway, definitely an awesome PR campaign. I hope it actually happens.
That is so cool....! If only more would think of this kind of advertising instead of the crap we now have on TV and radio. Everyone remembers this little billboard war, right? Audi and BMW Engage in Billboard Battle - Wheels Blog - NYTimes.com
the RS would obliterate any MINI, even a full-on race prepped model. My buddy has an RS identical to the one in the picture and its the real deal.