Where to 50,000 Sales projected sales figure came from Sergio Marchionne, CEO of both Fiat and Chrysler Group, said that while he's pleased with the re-launch of the Fiat brand in North America last year, he was "incredibly naive" to think he'd sell 50,000 of the tiny cars in the U.S. in 2011. The company sold only 19,769 Fiat 500's in the U.S. last year. But Marchionne said the huge miss of the sales target was not a problem. He said he chose the original sales target hoping to beat the 45,644 cars sold of the popular Mini Cooper, sold in 2010. "It was a number that we said would be in excess of what Mini was selling in the United States. It was that simple," he said about the target. Plans to introduce other cars to the line by 2013 and to expand the dealer network remain on track, he said. "Let's be honest, we sold 2,009,000 cars in 2011," he said about Chrysler Group's global sales. In the grand scheme of things, he said the missed sales target for the Fiat 500 "is a rounding error." "We set ourselves up for a fall," he said about the miss. "The future of Fiat is exactly the same as when we launched it." He said the 2012 target for the 500 is between 25,000 and 35,000 in the United States and another 5,000 in Canada. Overall, the target for Chrysler Group's global sales is 2.4 million.