How Do We Develop Car Brand Perceptions?

LOL, I think a lot of that was because nobody knew what a Vauxhaul, Fiat, VW or a Re-nalt was, so "foreign car" worked just fine.

Jim

 

When I buy a car its based on what I like and no ones else's opinion.

After I buy the car I make it unique and mine and cool.

I could careless what CR thinks.

 

In all honesty Dave, you could care less about what anyone thinks about anything. :lol: :lol:

Jim

 

Yo yo yo play nice . . . Karma is a beotch :frown2:

 

The truth will set you free brother's & sister's..... :cornut:

Drive what you like. :yesnod:

 

You read the chart wrong the Fiat got a lower number than MINI. That's worst not better.

Considering MINI doesn't have dealers in a lot of cities, there are a lot of people that don't have a clue about a MINI.

Lastly, if there are other dealers like the one in Columbus it would explain some things

 

Remember folks.....FIAT stands for "Fix It Again Tony"

 

True Zipy & I was one that said that often. Being as so much time has past I'd figure FIAT's are better than they once were. How much so, well the jury is still out???

 

My perception is: there is not one Toyota model that interests me in the slightest and Honda isn't much better - a drab wasteland of uninspired utilities.

 

Our local Fiat guru is named Tito, so I would be Fix It Again Tito, around here.

I used to have an Audi and I'd take it to Helmut's German Auto Repair. Helmut was a five foot tall Vietnamese guy, it even said so on his coveralls. He really knew his way around an Audi though!

Dave

 

I use to have an Audi but now I have an ( M)ini . . . The conversion wasn't painful at all :biggrin5:

 

I have an Audi, a MINI and a Jaguar, hows that for being a glutton for punishment?

I don't think the survey is about what you all are thinking, it's not saying which car is better, it's talking about brand awareness that's all. A lot more people are going to be aware of a Camry or Accord, than a MINI...because there are about 10 billion more of them out on the roads.

Which is OK by me, I like driving a car that isn't the same as everyone else's.....obviously!

At any rate, like Helix says, who cares?

It's pretty clear we don't......

I also don't understand the FIAT hate here, but I think it's kinda like the term stealership and the old Lucas complaints, more just anecdotal and cutesy than fact based.

 

:cornut::lol::lol::lol::lol::lol::lol::lol::lol::lol::lol: You've got me rolling in the floor...........because of course............it's true.

Jason