How Many Pacemans Could Mini Sell If Mini Could Sell Pacemen?

Discussion in 'MINIs in Other Media' started by Nathan, Jan 29, 2015.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,052
    113
    Writer
    Short North
    Ratings:
    +10,069 / 0 / -0
    Or, how many Pacemans could a pace man sell if a pace man could sell pace?

    The answer, at least in the United States: not very many.

    • 4176 Cooper Hardtops sold in December

    • Only 129 Paceman sold in December

    • 2014 was the best year yet for the Countryman

    Mini won’t be extending the Paceman’s lifecycle nor will the Paceman be replaced by a next-gen model when the current iteration is put out to pasture. Pacemans arrived in North America in March 2013. The nameplate averaged 243 monthly sales through the end of 2014.

    Its best months were in November and December of 2013, when 631 and 650 Paceman sales, respectively, were reported by BMW USA. Mini USA sold 1435 and 2055 Countrymans in November and December 2013.

    But by the second half of 2014, Paceman volume was plunging in the United States. Between June and January, year-over-year Paceman sales fell 53%, a loss of 1521 sales for a low-volume nameplate at a low-volume brand.

    Most recently, November sales fell 57% and December volume took an 80% nosedive. Only twice in ten attempts did Paceman volume improve on a YOY basis: in April, when sales jumped 78% from 2013’s lowest output (95 units) to 169, and in May, when a 21% jump was followed up by June’s 41% loss.



    So despite the author’s guilty-pleasure preference for the Paceman over the Countryman, the two-door high-riding Mini joined the Coupe and Roadster as Mini flops. Roadster sales fell 49% to just 1437 units in 2014. The Coupe was down 62% to 956 sales. This two-seat pair, together with the Paceman, accounted for 8% of Mini’s U.S. volume in 2014, down from 13% in 2013.

    [​IMG]

    Mini’s overall 2014 U.S. sales results appear troubling, as well, at least at first glance. Following 2013’s record-setting volume, year-end sales were down 16% to a four-year low. However, the turnaround for the brand’s core Hardtop model, which arrived in third-gen form with full strength in the latter portion of the year, was striking. Fourth-quarter sales of the Hardtop jumped 53% to 9791 units, equal to 58% of the Mini brand’s Q4 total. As a result, overall Mini volume improved in each of 2014’s final two months despite the Paceman’s inability to sell pace, or rather, the Paceman’s inability to sell hardly anything at all.

    Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

    Source: How Many Pacemans Could Mini Sell If Mini Could Sell Pacemen? - The Truth About Cars
     
  2. wmwny

    wmwny Well-Known Member

    May 29, 2009
    4,036
    2,236
    113
    Male
    Retired
    Piqua, Ohio
    Ratings:
    +2,790 / 10 / -0
    That's too bad. If I were to get another MINI, it would probably be a Paceman. The Countryman is ok, but I like 2 doors and not 4. I WOULD delete the P A C E M A N from the back, though.
     
  3. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,052
    113
    Writer
    Short North
    Ratings:
    +10,069 / 0 / -0
    Mine would be a JCW All4 version in Starlight Blue

    The badge would read P A C M A N

    Trim would be in a yellow dot theme.
     
  4. Dave.0

    Dave.0 Helix & RMW Powered
    Lifetime Supporter

    May 4, 2009
    25,021
    13,497
    113
    Burbs of Philly, PA
    Ratings:
    +14,644 / 10 / -4
    Yup JCW Paceman debaged, de chromed and dropped so I can use that AWD in the turns.
     
  5. Firebro17

    Firebro17 Dazed, but not Confused
    Lifetime Supporter

    Sep 18, 2010
    7,820
    3,327
    113
    Retired CAL FIRE Battalion Chief
    The Great Irrigated Desert of Central CA
    Ratings:
    +3,328 / 0 / -0
    Too bad they're dropping it. I understand and all, but I think it's a real cool car.
     
  6. Dave.0

    Dave.0 Helix & RMW Powered
    Lifetime Supporter

    May 4, 2009
    25,021
    13,497
    113
    Burbs of Philly, PA
    Ratings:
    +14,644 / 10 / -4
    Yup another great BMW/MINI idea.
     
  7. N2MINI

    N2MINI MINI of the Month

    Dec 4, 2009
    3,349
    575
    113
    Sign Maker
    Winston-Salem, NC
    Ratings:
    +594 / 0 / -0
    Exactly what I was thinking. Always wondered if the AWD would help out enough to off set the extra weight..
     
  8. Dave.0

    Dave.0 Helix & RMW Powered
    Lifetime Supporter

    May 4, 2009
    25,021
    13,497
    113
    Burbs of Philly, PA
    Ratings:
    +14,644 / 10 / -4
    Just what this world needs MINI more SUV's.
     
  9. Eric@Helix

    Eric@Helix New Member
    Motoring Alliance Founding Sponsor

    May 4, 2009
    1,154
    1,257
    0
    Shepherd
    Philadelphia
    Ratings:
    +1,257 / 0 / -0
    I'd stick to the CM. If I'm buying a utility vehicle, I want some utility.
     
  10. RallyMini370

    RallyMini370 Well-Known Member

    Mar 12, 2012
    1,970
    1,586
    113
    Engineer
    Central America
    Ratings:
    +1,587 / 0 / -0
    I thought the paceman All4 would have made a good rally car.
     
  11. TheModFather

    TheModFather Well-Known Member

    May 15, 2012
    6,023
    5,310
    113
    11 years in the ARMY, 2 years of being a multitale
    North Denver CO.
    Ratings:
    +5,322 / 0 / -0
    The tail lights and angle of the back glass killed the look for me... The lights look like they came off a Carola, and the glass is just raked toward the front of the car way too much.
    The front half still looks good though.
     
  12. Motoring Magic

    Motoring Magic New Member
    Motoring Alliance Sponsor

    Dec 13, 2009
    397
    266
    0
    Motoring Magic Owner, Ventura County's ONLY MINI s
    Thousand Oaks, Vta cty, socal
    Ratings:
    +266 / 0 / -0
    me too!
     

Share This Page