I don't disagree with you one bit. Ideally it should lead off with an image of the wheel. However people want to show off their cars so this is the result. It's still a useful tool but could be better.
There will be Garage type spaces available soon for all to show off their cars.
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I would have to disagree. I think the one of the most important things when selecting a wheel is going to be how it looks on the car. If you look at the picture and like how the wheels look, then you can click for more detail. I do think that people should label their car with the name of the rims and not the name of the car or user name as it would make it easier to find a particular setup
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I see what Gray is saying. The thumbnails are small. You know there's going to be a pick of the wheel on the car, but you really need to see the wheel first. If you like the wheel you are going to click to see what it looks like on the car. For me I can even see some of the wheels in the thumbnails.