Yep....they manufacture nothing themselves (although they lead you to think they do) and promote their products through strong marketing. (c'mon, a rear sway bar with welded on ends?) Not being negative, just don't like their products.
One word....quality. Their products do not hold the quality standards that I expect. As previously mentioned... Welded ends on a stabilizer bar are not a quality item. Just my opinion and my decision not to buy their "stuff". End of story.
1. Proofread, and then have it proofread by one or two others. I write a lot, I know how hard it is to self proof a document. Or to proof one that I've read a dozen times written by someone else. It's the little details of spelling, spacing and punctuation that make things look bad. While we all tolerate it on the interwebs, in a professionally produced magazine it is just not as tolerable. One wonders what other details have been skipped too when one see's that the basics of spelling, spacing and punctuation are not adhered too.
2. Timeliness of information - Being the magazine only comes out every two months and with lead times that are needed at best we readers see news that is 2-3 months old. In these days of instant news cycles having the MINI press releases rehashed in pretty much the same language with the standard MINI issued images the same info 2-3 months later is just page filler. Why not delve deeper into the subject matter and get the story behind the story. We've all seen the press release info already. Tell me more about that I can't get online.
3. Event coverage - Give more than 1/2 to a single page about the events the clubs are putting on. Find some good writers and reward them for covering events. I've seen a lot of writers come and go in the magazine. Many were introduced with much fanfare only to be dropped 2-3 issues later. Unless one goes and visits many club sites on a regular basis one doesn't know much about what the clubs are doing. Why not coalesce these into more focused coverage of the clubs
4. Clubs part 2 - The magazines website, oy. Lets start with the clubs page. There are not many listed. Some are listed twice. they are not listed in any order, nor are they searchable. The page design is just flat out poor, which just adds to the misery of dealing with MC2. At the top of the page they say to be added contact them using the instructions at the bottom of the page. Why not have that be a text be a link to a form to submit a club. Then when you scroll to the bottom the instructions are not there. They are hidden in the bottom of a clubs profile. They say to use the ask the editor contact button. Again no link, why not link to that button. Oh and there is no button on that page. Now I have to go seek out that button. Why make it so hard.
I could go on and on and on and on.
Oh, and gomotoring, really Barry, that's down right embarrassing. How many years will the site be coming the week of Dec 12 has it been now. 2? 3? I've lost track.
I just ordered 3 back issues from them. I got a confirmation email so I'm hoping for the best. They're supposed to ship from WA and ought-a be here in a couple days... I'll let ya know.
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