MINI and legendary rock band KISS partner to raise money for UNICEF

Discussion in 'MINI News and Articles' started by Nathan, Apr 21, 2011.

  1. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,032
    113
    Writer
    Short North
    Ratings:
    +10,049 / 0 / -0
    #1 Nathan, Apr 21, 2011
    Last edited: Apr 21, 2011
    [​IMG]

    Four MINI Countryman vehicles to be auctioned before Father’s Day -- Sunday, June 19, 2011

    Each vehicle will be custom painted with a different design – each representing one of the iconic KISS faces and autographed by all four band members

    Funds raised from the charity auction and MINI USA’s proceeds from the sale of KISS vehicle wraps will be donated to UNICEF to help children in Japan and emergencies around the globe

    WOODCLIFF LAKE, NJ – April 21, 2011—MINI USA launches the “MINI Rocks the Rivals” competitive test-drive tour in the USA, and as part of the kickoff, MINI has partnered with legendary rock band KISS to raise money for UNICEF to help children in Japan and emergencies around the globe.

    KISS band members made the announcement live as four MINI Countryman vehicles with KISS-inspired designs made their debut at the New York Auto Show, and each represents one of the KISS band member’s iconic faces. All four vehicles will be auctioned after being custom painted with the revealed design and signed by all four KISS members. Fans will be able to bid on the vehicles during a special Father’s Day eBay charity auction and proceeds will be donated to UNICEF. The auction will open on May 29th and will run for 10 days.

    [​IMG]

    “Our hearts go out to the people of Japan in this time of great tragedy. We wanted to help and also to provide a real way for the KISS Army to get involved,” said Gene Simmons of KISS. “UNICEF raises money to help children who are still coping with the effects of these disasters, and also supports other very important emergency relief efforts around the world. Join the KISS Army in giving.”

    In addition to the vehicle charity auction, MINI USA will sell MINI vehicle wraps of the KISS designs revealed at the New York Auto Show. Vehicle wraps are MINI Motoring Graphics applied by an authorized MINI dealership, like the Union Jack Flag that can be applied to a MINI’s roof, but the vehicle wrap can cover the entire vehicle. MINI USA’s proceeds from those sales will also be donated to UNICEF. The KISS vehicle wraps will be available for order beginning April 21, 2011.

    [​IMG]

    “MINI and its owners have long been dedicated to contributing to philanthropic and charitable efforts,” said Jim McDowell, Vice President - MINI USA. “MINI USA had established a relationship with KISS as we kick off the ‘MINI Rocks the Rivals’ tour in the US, and these fundraising initiatives were an ideal way for us to incorporate a fun charitable component to the campaign with these original pieces of art.”

    The “MINI Rocks the Rivals” campaign is a series of competitive test-drive events that will take place across the US from mid-April through early-June. Each of the events gives prospects the chance to test the MINI Countryman against three of its closest competitors. These classic rock-n-roll themed events will feature KISS soundtracks and iconic artwork from the band’s albums. MINI Countryman vehicles adorned with KISS wraps will be on display to promote the auction and charitable contribution. Further details are available on MINIUSA.COM/MINIROCKSTHERIVALS.

    NYIAS press conference photos coming soon
     
  2. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,032
    113
    Writer
    Short North
    Ratings:
    +10,049 / 0 / -0
    Jim McDowell and Gene Simmons

    [​IMG]
     
  3. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,032
    113
    Writer
    Short North
    Ratings:
    +10,049 / 0 / -0
    The Wraps...

    The Starchild

    [​IMG]

    The Demon

    [​IMG]


    The Catman

    [​IMG]


    The Spaceman

    [​IMG]
     
  4. BoCRon

    BoCRon Active Member

    Mar 27, 2011
    135
    37
    28
    Milton, GA USA
    Ratings:
    +37 / 0 / -0
    I want one!
    Preferably the Spaceman or the Catman. Hope they raise lots of money for Unicef!


    Annette
     
  5. Eric@Helix

    [email protected] New Member
    Motoring Alliance Founding Sponsor

    May 4, 2009
    1,154
    1,257
    0
    Shepherd
    Philadelphia
    Ratings:
    +1,257 / 0 / -0
    Only if Gene Simmons weren't level 4 jacka$$.
     
  6. Nathan

    Nathan Founder

    Mar 30, 2009
    25,144
    10,032
    113
    Writer
    Short North
    Ratings:
    +10,049 / 0 / -0
    [ame=http://www.youtube.com/watch?v=DiReIJSg6go]YouTube - MINI USA and KISS at the New York Auto Show[/ame]
     
  7. Gil-galad

    Gil-galad Club Coordinator

    May 19, 2009
    1,178
    431
    83
    Male
    Decorah, IA
    Ratings:
    +435 / 0 / -0
    Has J Mc put on a little weight? His KISS tee was not very becoming...
     
  8. Dave.0

    Dave.0 Helix & RMW Powered
    Lifetime Supporter

    May 4, 2009
    25,023
    13,490
    113
    Burbs of Philly, PA
    Ratings:
    +14,636 / 10 / -4

    So true, Gene Simmons is a D-Bag.

    Why couldnt MINI have teamed up with a good British band?

    The Who
    The Rolling Stones
    The Beatles
     

Share This Page